Dana Tanamachi has brilliantly used an antiquated classroom teaching tool to make timelessly elegant typography. She has been commissioned by clients such as Rugby Ralph Lauren, Google, Adidas, and Lululemon Athletica, just to name a few. Needless to say, I am gushing over how precise yet organic and youthful Dana’s lettering is. If heaven was built with chalkboards, I imagine this is what it would look like.
Dana in action:
See more time-lapse videos here.